The vision of Studio Ōsoi first sparked when I started my training as a Feldenkrais therapist. Feldenkrais® is a unique theory that uses gentle, mindful movement to sense yourself and your body more precisely and become aware of your movement patterns. The more conscious I became to my own body, the more I felt the need to wear natural and comfortable fabrics on my skin.

Additionally, I started questioning how clothes are produced and in general our consumer behaviour. To keep up the consumption, it seemed like the fast fashion industry aims to keep us dissatisfied with ourselves and our bodies. It occurred to me to create a new awareness of how we perceive ourselves and feel in our clothes, rather than focusing on the viewer's perspective.

With that in mind, I founded Studio Ōsoi and started designing versatile clothes that feel good on the skin, encourage movement and a harmonious relationship between the body and the clothes.

Driven by my experience as a movement therapist, Studio Ōsoi is born from a deep understanding of the body's connection to clothing. Our designs are influenced by the principles of Feldenkrais® and the desire for natural, comfortable fabrics that enhance our sense of self. With an intentional and ethical approach, I would like to invite you to embrace a new awareness of self-expression and genuine comfort in your clothing choices.

Thanks for being a part of this journey!
Nora